Official SABON Story
Welcome to SABON,
The Home That Enlivens the Heart and Sense.
In the summer of 1997, in Tel Aviv, two young visionaries began making soap in their home. Guided by an ancient 70 year old aboriginal recipe they had discovered from their travels, they blended various local herbs and flowers into their magical mixture of fragrant oils and lye. After cooling and setting, the soap was sliced into hearty chunks, liberating the dreamy fragrances that would invite the curiosity, and envy, of their neighbours and friends. From the semitic word “Soap”, Sabon was born.
Today, with the same love and creativity that inspired the original bar of lavender soap, Sabon has expanded upon their soap line to include delightful and dreamy products for the body and home with a wide range of products in delightful textures and fragrances.
SABON's first store opened in the mid-nineties on Sheinkin Street in the heart of Tel Aviv. Since then, SABON has expanded to be an international network, with over 180 stores around the world: New York, Tokyo, Amsterdam, Rome, Singapore, Japan and more. All products are manufactured and packaged by SABON Israel and shipped worldwide.
Our inspiration comes from Nature, which holds powerful secrets. Delicate herbs and botanicals whisper the secrets to longevity and perfect health. Fragrant flowers, by way of oils and petals, bestow beauty and healing magic on their users. It is through these marvels of aromatherapy, that we are able to offer an experience of serenity to the mind. We are inspired by the healing properties of the Dead Sea, with its vital minerals and salts. It is through this miraculous and legendary sea and our dedication to sourcing natural ingredients, that we are able to offer a healing experience for the body, mind and soul.
Our inspiration also come from our devoted customers. We are reminded daily of their unique dreams and desires and our products are a result of their input and dedication. New fragrances, products and tweaks in the way we operate are in part thanks to their input, your input.
The healing and relaxing powers of nature are at the heart of SABON’s philosophy.
We believe in taking back time for ourselves, to recharge and reconnect with what is truly important. Sabon believes that nothing has more power to transform moods, boost energy and inspire confidence, than one’s personal fragrance.
Enriched with Natural Ingredients
Sabon is committed to sourcing high quality natural ingredients such as salt, mud, and algae from the Dead Sea. SABON uses the highest quality plant ingredients and seeks to enjoy it with all five senses, including rich aroma, texture, and design.
An Artisanal Approach
With the same love and creativity that inspired the original bar of handmade soap, SABON story remains genuine with an artisanal and authentic feel and philosophy. The store’s elegant décor perfectly showcases each product. It transports you to a place of comfort and reminiscent of quaint street markets. The homey atmosphere provides a welcoming feeling and triggers a desire and curiosity to roam, touch and experience the products. The products are packaged in clear glass containers, forcing individuals to slow down and appreciate the moment.
The Art of Gifting
The art of gifting is another dimension of the brand: SABON’s products are pleasurable to purchase as gifts to oneself as well as loved ones. Through artisanal, nurturing and pampering products made with knowledge and love, we give our customers an opportunity to create memorable moments to replenish, enriching their lives with peace and comfort. Sabon encourages the art of gifting. Each product is designed with the concept of gift giving in mind, whether it’s for loved ones or for oneself.